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Carling - Official Sponsor of Celtic and Rangers

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Carling became official club sponsor of Celtic FC and Rangers FC in 2003 in a three year deal, which they renewed in 2005, extending their sponsorship with the club until 2010.  The Sports Business have managed this sponsorship with both clubs since it began.

Carling was more or less unknown as a lager brand in Scotland, and the Old Firm sponsorship activity has raised the awareness in Scotland, making Carling the brand most associated with football in Scotland (IPSOS Sponsortest 2006).

The Carling Old Firm sponsorship has been shortlisted and won various awards, from Hollis, Sport Industry and Sportscotland.

www.carling.com

To view our awards section click here

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